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Oriental Plaza Signage

With a total construction area of more than 200,000 square meters, Guangyao Oriental Plaza is a large-scale complex that integrates apartment, commercial and business buildings. Located next to Beijing West Railway Station, the main building’s glass facades have become a landmark of Beijing’s Haidian district.

We took part in this project to create the signage and wayfinding system of the Guangyao commercial area and shopping mall. Each area design is inspired by the three forms of water – solid, liquid, and gas.


ClientGuangyao Oriental GroupServicesVisual Identity, Signage SystemYear2014

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