On its 5th edition, the Electric City festival has been consolidated and inspired other similar craft beer events in other cities of China. It’s been great be involved in the design and conception of the visual identities since the beginning, to help promote craft beer and providing quality entertainment for our community.
For this year’s edition, we created an illustration with a rabbit astronaut drinking beer while flouting in a space of hops, keeping the Electric City shi-fi theme. We also restyled the logotype of the festival, introducing the iconic Bionic Brew’s lightning bolt for a strong sense of identity.
