By its 5th edition, the Electric City festival’s reputation was sealed, with the event going on to inspire similar craft beer events all over China. It’s been great to be involved in the design and conception of the festival’s visual identities since the beginning, and to help promote craft beer and quality entertainment in our community.
For this year’s edition, we created an illustration with a rabbit astronaut drinking beer while floating in an outer-space world of hops – keeping the Electric City’s well established sci-fi theme. We also restyled the logotype of the festival, introducing Bionic Brew’s iconic lightning bolt for a stronger sense of identity.
