Very Food is an internet startup brand that has stepped into the rich food delivery app market. Users get electronic coupons by placing an order on their smartphone before picking up the food, which is sliced, seasoned and ready to cook. The delicately packaged bundle is then stored in a nearby vending machine.
The brand identity for Very Food is based on the concept of healthy, semi-finished processed food – a suitable solution for fast-paced lifestyles. The overall design is inspired by a futuristic atmosphere, and the combination of minimalist elements is representative of the mentality of perfectly sliced and packaged fresh ingredients.
