Electric City is a three-day-event in South China, which showcases some of greater China’s top craft breweries. The festival is open to all craft beer lovers and anyone curious about being part of Shenzhen’s booming craft beer scene.
The name ‘Electric City’ evokes Shenzhen’s rapid high-tech growth. We created an illustration of a giant robot attacking an industrial district – a metaphor for independent brewers stepping up to fight multinational companies. The poster design was further extended with the festival’s collaterals, like merchandising, ticketing, both design, environmental signage, clothing and more.
